Young People More Likely to Buy Brands Backed by Famous People
Celebrities and influencers create a "coolness" halo effect with Gen Z and millennial consumers,...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
(PDF) BCG - Delivering Top-Notch People Performance
The people practices that got organizations where they are today won’t help them in the future.T...
Black Consumer Spending in The US Beauty Category
Recognizing the importance of the Black consumer to the beauty industry is crucial for understand...
Layoffs Show That Tech Jobs Aren’t Sacred Anymore
Job cuts used to be taboo in Silicon Valley. Now they’ve become a part of life, even for compani...
The Most Annoying Types of Online Advertising
While Americans have nothing against online video advertising per se, as long as it's not too obn...
Why Gen Z Is Rejecting the Modern Workplace
For this generation the keys are flexibility, creativity, and independence.A 2021 statistical sur...
(PDF) Pew - Parents, Young Adult Children and the Transition to Adu...
Financial independence is a work in progress; few young adults say their parents are too involved...
(Infographic) Making a Memorable Super Bowl Ad
Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.There ar...
Shoppers Want AI to Help with Product Research and Customer Service
To improve the shopping journey, 86% of adults worldwide want AI to help with product research or...
(Paper) Beyond AI Exposure : Which Tasks are Cost-Effective to Auto...
A team of MIT researchers has found that in many instances, replacing human workers with AI is st...
All the Major Tech Layoffs in 2024 So Far
Layoffs tend to pick up in January as companies look to restructure, reorganize, and re-prioritiz...
(PDF) Global Consumer Trends : The New Experience Economy
Nearly everyone’s lives have been changed by the pandemic, and for almost half of the global pop...
(PDF) Deloitte - 2024 Global Automotive Consumer Study
What consumer trends and disruptive technologies will have the most impact on the automotive indu...
(PDF) Accenture - Work, Workforce, Workers : Reinvented in the Age...
Generative AI is likely the most significant change to work since the agricultural and industrial...
(PDF) Cognizant - Generative AI Could Disrupting Up To 90% of Exist...
Hard numbers are finally here. Generative AI could deliver up to $1 trillion in annual growth by...
(Infographic) How to Reach Financial Happiness
Many Americans believe that you need $1.2 million to reach financial happiness. So, it follows th...
Americans Are Getting Married Older Than Ever
Americans are delaying (or putting off altogether) getting married for longer than before, accord...
(PDF) BCG - Are Consumers Open to Paying More for Decarbonized Prod...
A BCG survey of automotive and washing machine consumers identified three segments that say they...
Google May Layoff 30,000 Employees as AI Improves Operational Effic...
Google official recently revealed that Google is planning to re-organise its ad sales team but di...
How US Couples Meet in The US
“I've seen charts like this before, but they've all had a big error in them, so I went back to t...
Cyber-Colleagues : Where AI Might Fit in The American Workplace
After some of its content was revealed to be AI-produced and accredited to non-existent authors,...
Gen Z’s Favorite Brands in 2023
People have a lot of choice when it comes to shopping brands, but Gen Z’s favorite brands may su...
(PDF) Pew - Teens, Social Media and Technology 2023
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. t...
(Infographic) Data Never Sleeps 11.0
Domo’s unveiled its highly-anticipated 11th edition of Data Never Sleeps. Over the past decade,...
(Infographic) What Customers Want From Loyalty Programs
Discounts aren't the only thing that keep people coming back.Build your own seamless purchase exp...
(Infographic) Mapping Interest in Generative AI by Country
In the past two years, AI’s ability to produce text, images, audio, and video has become massive...
Extremely Online : American Teens' Social Media Habits
A new survey has found that maybe the older generations were right after all: teenagers these day...
Netflix Posts Viewer Data on Every Show, Film for First Time
‘The Night Agent’ is the No. 1 show in first semiannual report. Streaming leader is increasing...
How to Reach Gen Z in 2024
Gen Z is different from older generations. They are digitally native, spend more time watching vi...
The Top Performing Countries for Education
Singapore has topped the latest world education ranking informally known as PISA, the Program for...
(PDF) Accenture - Life Trends 2024 Report
The visible and invisible mediators between people and their world are changing.The harmony betwe...
Just How Bad Is the US Cost-of-Living Squeeze? We Did the Math
After years of inflation, US consumers are shouldering a burden unlike anything seen in decades...
