BCG - Engaging Consumers in a Generative AI World
Advances in generative AI have brought the internet to an inflection point. In the not-too-distan...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
ChatGPT vs Google Bard - Comparing Usage
ChatGTP is Dominating Google Bard.[AIGPTInsights]
Chinese Consumers Spend $111 Billion on '618 Shopping Festival' in...
Luxury and beauty brands reported stellar results during the 618 shopping festival. But the silen...
(PDF) Booking.com - Sustainable Travel Report 2023
The most extensive sustainable travel research from Booking.com to date spotlights how economic u...
Streaming Represented 36.4% of TV Usage in May, Roku Channel Obtain...
Roku Channel is the third FAST service to be independently reported in The Gauge.Streaming accoun...
(Infographic) The State of UGC 2023
EnTribe conducted an online survey in April 2023 to measure the attitudes of consumers ages 18 an...
(PDF) BCG - AI at Work : What People Are Saying
How do nearly 13,000 people in the workforce—from executive suite leaders to frontline employees...
Pop Culture Drives Travelers' Destination Decisions
When comparing Gen-Z and millenials with Gen-X, it is pehaps unsurprising that the digital native...
(PDF) Mckinsey - Unlocking Commerce in The Metaverse
Consumers already know what they want at the intersection of virtual and physical retail. It’s u...
(Infographic) When Brands Speak Out, Many Consumers Are Skeptical
Taking a stance on social issues can backfire—if brands don’t mean it.A new survey from Big Vil...
Are You Planning to Buy Apple Vision Pro ?
Last Friday, we polled readers to ask how many planned to buy Vision Pro now that the product is...
(PDF) Mckinsey - Outlook for China Tourism 2023
With China’s travel restrictions lifted, demand is strong among Chinese tourists. Here’s where...
(PDF) Mckinsey - What Do Higher Education Students Want from Online...
McKinsey surveyed more than 7,000 students in 17 countries to find out which elements of online h...
Unscripted : Hollywood Strikes are Forcing Reality TV to the Fore
TV and Hollywood movie writers are into their 6th week of strikes, and actors could soon follow s...
In Which Industries Could AI Do Most of the Heavy Lifting ?
Ever since the meteoric rise of ChatGPT and other large language models, one of the most pressing...
Family Time is Far More Important Than Other Aspects of Life
Family time is far more important than other aspects of life for most Americans.Americans overwhe...
AI Technology in Music Production Report 2023
73% of producers believe AI music generators could replace them, according to new data. The BPB a...
(PDF) Pew - AI in Hiring and Evaluating Workers: What Americans Think
62% believe artificial intelligence will have a major impact on jobholders overall in the next 20...
(PDF) BCG - Steering Consumers to Greener Travel and Tourism Choices
Travel and tourism accounts for some 10% of global emissions, a greater share than many other cat...
Cars Still Dominate the American Commute
As part of National Bike Month, celebrated in the U.S. each May to promote cycling as a fun and h...
(PDF) Pew - How Americans View Their Jobs
Most are highly satisfied with their relationship with their co-workers and manager, but relative...
World's Top Art Museums Still Reeling From Pandemic Shock
With attendance figures climbing up to almost eight million, the Musée de Louvre in Paris was th...
The Glorious Return of a Humble Car Feature
Automakers are starting to admit that drivers hate touch screens. Buttons are back !You don’t se...
ChatGPT Is the Most Tried AI Tool and Users Stick to It
Ever since the release of ChatGPT in November 2022, AI tools have been all the rage. While there...
Gen Z Audiences Heavy Users of Mobile Devices While Watching TV
65% don’t have a pay TV subscription; eight of ten watch TV via streaming, according to Samba TV...
62% of Chinese Luxury Shoppers Are Buying At Home Vs. In European C...
The days of buying in bulk in Europe are over. Last month, more than half of luxury purchases by...
(PDF) Mckinsey - Europe’s Gen Z and The Future of Mobility
A recent McKinsey survey reveals that younger drivers in Europe have distinct mobility preference...
(PDF) Mckinsey - Gen Z Mental Health : The Impact of Tech and Socia...
A new McKinsey Health Institute survey finds that Gen Z’s social media engagement can feel negat...
(Infographic) The State of Influencer Marketing in 2023
Are you contemplating an influencer advertising marketing campaign for your corporation? Need to...
Consumers Value Data Transparency Over Liking A Product or Service
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they pl...
(PDF) WEF - Future of Jobs Report 2023
The Future of Jobs Report 2023 shows how to empower people in a world of economic uncertainty and...
(Infographic) Visualizing Global Attitudes Towards AI
Artificial intelligence (AI) is one of the fastest growing and most disruptive technologies in th...
