K-Pop Purveyors Build Bands with Multinational Flair
Eagaries of fandom and politics force strategic adjustments.If you turned on a TV in Japan seven...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
(Infographic) What Americans Know About Foreign Food
Survey of American Stereotypes About Foreign Food.Many cultures are broadly stereotyped when it c...
23 Minutes is The Right Amount of Time to Spend on Facebook
Social media is a great way to connect with family, friends, and strangers around the globe, but...
(PDF) Social Video Way More Important Than TV for Generation Z
According to a latest study, the “video diet” of today’s 13-24 year olds is no longer just a s...
VR Is The Fastest-Growing Skill for Online Freelancers
Workers who specialize in artificial intelligence also saw big jumps in demand for their expertis...
(Infographic) The Smartphone Generation : A Statistic Portrait
More comfortable online than out partying, post-Millennials are safer, physically, than adolescen...
A Look at Millennial's Viewing Behavior, Distraction and Social Med...
It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials...
(PDF) The Least and Most Trusted News Sources in America
Which news sources are the most trustworthy? This seems like a simple question – but in the “fa...
(Infographic) The Evolution of Television, Watching & Advertising
In our latest infographic, we review the evolution of television and many of the most important t...
More U.S. Households are Renting Than at Any Point in 50 years
A decade after the housing bust upended the lives of millions of Americans, more U.S. households...
(PDF) PwC's Total Retail 2017 - Where Do We Buy What ?
According to a study published by PwC, some products are preferably bought online while others ar...
Americans Are Divided About Almost Everything Except Hot Sauce
Beyoncé sings about it, Hillary Clinton talks about it, and people are increasingly scooping it...
Entering the Golden Age of the Six-Figure Freelancer
Opinion: About one-fifth—or 3.2 million—of U.S. freelancers are making at least $100,000 per ye...
A Huge Difference in How Millennials and Their Parents Spend Money
Millennials are outspending their older peers at restaurants, new credit card spending data from...
Move Over Millennials, Gen-Z Now The Largest Single Population Segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent...
Millennials Have a Netflix Account. Gen Z is Playing Video Games
More Americans are using more devices, regardless of age. Which age group is most keen on what va...
Consumer Loyalty to SUV/CUVs Highest Ever, Sedan Loyalty Continues...
According to brand new analysis by IHS Markit, the most loyal car owners in the U.S. are behind t...
Americans Are Scooping Into Better For You Ice Cream
Summertime is officially underway, and with warmer weather comes colder sweet treats to keep cool...
How Smartphone Light Affects Your Brain and Body
The designers of our smartphones, tablets, and laptop screens have been able to create incredibly...
Why It Is Closing Time for So Many London Pubs
Alehouses in the city's outer regions are especially vulnerable.THE public house, once a linchpin...
Finding The Path to Growth with a View of the Total Consumer
Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing sy...
(PDF) BCG - Five Profiles That Explain China’s Consumer Economy
China’s overall economic growth is slowing, but the Chinese consumer economy is still massive in...
First Stop : Amazon
Over the years, Google has established itself as the first stop for almost everyone trying to fin...
When It Comes to Personal Care Ingredients Matter
Today, marketing claims on packaging are no longer the end-all, be-all for reaching health-consci...
(Infographic) How Millennials are Changing the Shopping Landscape
The economic power of the millennial generation is growing, and that means marketers are selling...
(Infographic) Work Email Trends After Hours
Most people agree, when it comes to work email, less it more. Reachmail surveyed 1,000 Americans...
Tobacco’s New Crisis – Rich People Stopped Smoking, The Poor Didn’t
After decades of lawsuits, public campaigns and painful struggles, Americans have finally done wh...
(PDF) 19% of Apple Owners ‘Very Interested’ in Buying HomePod
A survey of more than 2,000 people shows that 19% of those who own existing Apple devices are ‘v...
37% of Consumers Say Ads Placed Next to Offensive Content Impact Br...
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers...
Growth in Mobile News Use Driven by Older Adults
Mobile devices have rapidly become one of the most common ways for Americans to get news, and the...
Virtual Reality Has Real Appeal Among U.S. Gamers
From skiing to horror games to tourism, the types of virtual and augmented reality (VR and AR) ex...
(Infographic) The Demographic Timebomb : A Rapidly Aging Population
With record-high amounts of student debt, questionable job prospects, and too much avocado toast...
