More U.S. Households are Renting Than at Any Point in 50 years
A decade after the housing bust upended the lives of millions of Americans, more U.S. households...
"Consumer" Trends 32/2077
TREND DATABASE (30,000+ Innovations)
(PDF) PwC's Total Retail 2017 - Where Do We Buy What ?
According to a study published by PwC, some products are preferably bought online while others ar...
Americans Are Divided About Almost Everything Except Hot Sauce
Beyoncé sings about it, Hillary Clinton talks about it, and people are increasingly scooping it...
Entering the Golden Age of the Six-Figure Freelancer
Opinion: About one-fifth—or 3.2 million—of U.S. freelancers are making at least $100,000 per ye...
A Huge Difference in How Millennials and Their Parents Spend Money
Millennials are outspending their older peers at restaurants, new credit card spending data from...
Move Over Millennials, Gen-Z Now The Largest Single Population Segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent...
Millennials Have a Netflix Account. Gen Z is Playing Video Games
More Americans are using more devices, regardless of age. Which age group is most keen on what va...
Consumer Loyalty to SUV/CUVs Highest Ever, Sedan Loyalty Continues...
According to brand new analysis by IHS Markit, the most loyal car owners in the U.S. are behind t...
Americans Are Scooping Into Better For You Ice Cream
Summertime is officially underway, and with warmer weather comes colder sweet treats to keep cool...
How Smartphone Light Affects Your Brain and Body
The designers of our smartphones, tablets, and laptop screens have been able to create incredibly...
Why It Is Closing Time for So Many London Pubs
Alehouses in the city's outer regions are especially vulnerable.THE public house, once a linchpin...
Finding The Path to Growth with a View of the Total Consumer
Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing sy...
(PDF) BCG - Five Profiles That Explain China’s Consumer Economy
China’s overall economic growth is slowing, but the Chinese consumer economy is still massive in...
First Stop : Amazon
Over the years, Google has established itself as the first stop for almost everyone trying to fin...
When It Comes to Personal Care Ingredients Matter
Today, marketing claims on packaging are no longer the end-all, be-all for reaching health-consci...
(Infographic) How Millennials are Changing the Shopping Landscape
The economic power of the millennial generation is growing, and that means marketers are selling...
(Infographic) Work Email Trends After Hours
Most people agree, when it comes to work email, less it more. Reachmail surveyed 1,000 Americans...
Tobacco’s New Crisis – Rich People Stopped Smoking, The Poor Didn’t
After decades of lawsuits, public campaigns and painful struggles, Americans have finally done wh...
(PDF) 19% of Apple Owners ‘Very Interested’ in Buying HomePod
A survey of more than 2,000 people shows that 19% of those who own existing Apple devices are ‘v...
37% of Consumers Say Ads Placed Next to Offensive Content Impact Br...
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers...
Growth in Mobile News Use Driven by Older Adults
Mobile devices have rapidly become one of the most common ways for Americans to get news, and the...
Virtual Reality Has Real Appeal Among U.S. Gamers
From skiing to horror games to tourism, the types of virtual and augmented reality (VR and AR) ex...
(Infographic) The Demographic Timebomb : A Rapidly Aging Population
With record-high amounts of student debt, questionable job prospects, and too much avocado toast...
Facebook Knows What You’re Doing During Commercial Breaks
Hint: You’re not watching commercials.You know how sometimes you still watch live TV? And how if...
(Infographic) The Cost of Coffee and Other Creature Comforts
Sometimes, when looking at our bank accounts at the end of the week, we clap our hands to our for...
Craft Beer Drinkers Often Judge a Beer by its Packaging
It’s hard to imagine today’s U.S. beer market without the craft sub-sector. But that wasn’t al...
What Are Smart Speakers Used For and How How Smart ?
Amazon’s line of smart speakers, powered by the company’s virtual assistant Alexa, is widely co...
Most iPhone Users Never Look Back
Apple users are notorious for their loyalty. With the most ardent fans sometimes branded 'sheeple...
(Infographic) Digital Habits of Gen Z : 50% of Gen Z ‘Can’t Live...
Kids, teens have grown up in an entirely digital world. Move over, millennials—there’s a hot ne...
(PDF) Deloitte - Serving Up a Great Restaurant Customer Experience
Winning in today’s guest-first environment starts with a solid restaurant customer experience st...
The Number of People Who Plan on Buying a VR Headset is Still Very Low
Google kicked off its big I/O developer conference on Wednesday, and, among many other announceme...
(PDF) Pew - Tech Adoption Climbs Among Older Adults
Roughly two-thirds of those age 65 and older go online and a record share now own smartphones –...
