What Americans Really Think About Virtual Reality
A NEW CONSUMER STUDY FINDS THAT MINORITIES ARE MORE INTERESTED IN VR, AND OCULUS IS NOT NO. 1.Min...
"Consumer" Trends 32/2077
TREND DATABASE (30,000+ Innovations)
Green Generation : Millennials Say Sustainability Is a Shopping Pri...
Despite the fact that Millennials are coming of age in one of the most difficult economic climate...
US Mothers Depend on Smartphones Throughout Shopping Process
Smartphones have become an integral part of the shopping process for US mothers, who rely on the...
Apple Watch Customers Plan to Buy More Bands, Third-Party Interest...
The latest survey taken focuses primarily on Apple Watch bands by asking volunteer participants w...
Who is Buying Apple Products ? Old Men.
Men aged 65 and older spent more on Apple devices than any other demographic group in the United...
(Infographic) Consumers Know Exactly How They Want to Be Marketed To
A third of consumers prefer to receive emails from brands on their smartphones. A common refrain...
(PDF) Technology Device Ownership : 2015
68% of Americans have smartphones; 45% have tablet computers. Ownership of other digital devices...
Survey : One in Three People Would Pick a Phone Over a Car
Cars, it seems, are no longer the machines people covet the most.A recent survey of 1,199 people...
(Infographic) Why Millennials Are Losing Interest in Banks
Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and le...
HBR - Competing on Customer Journeys
The explosion of digital technologies over the past decade has created “empowered” consumers so...
(Video) Slightly Fewer Americans are Reading Print Books, New Surve...
The number of book readers has dipped a bit from the previous year and the number of e-book reade...
Why South Korea's Men are Buying Tons of Cosmetics
Men's grooming industry thrives in South Korea. Ladies, step aside. In South Korea, cosmetics com...
(Infographic) How Much is Your Coffee Addiction Costing You ?
Are you an avid coffee lover? You might love your daily cup of coffee, but you surely won’t like...
US v China : Who are the Consumers of the Future ?
China’s new consumer class is on the rise. With a larger working population than the US and Euro...
The Cities With The Highest & Lowest Taxi Fares
How much would it cost you to take a three-mile taxi ride? The answer to that question depends he...
Millennials Are Most Trusting When it Comes to Advertising
A recent Nielsen global survey found that trust levels in advertising have remained fairly consis...
How Socially Responsible Companies Are Turning a Profit
In a world of choice, the reasons we purchase one product over another can be driven by a multitu...
(Infographic) Brands Should Treat Consumers as Friends, Not Age Groups
There's not much difference in lifestyle preferences in consumers ages 13 to 50.A new report from...
The 2015 Nobel Peace Prize Winner
THE 2015 Nobel peace prize has been awarded in Oslo this morning to the Tunisian National Dialogu...
How Prevalent Is Smart Technology In U.S. Homes ?
A recent Nielsen survey revealed that 64 percent of Americans don't know much about smart home te...
Wearable Tech and the Psychology of Fashion
The Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion....
Action Exceeds Trust for Multiple Online Ad Formats
Across any type of format, trust is an important component of advertising message resonance. But...
You Really Only Use 3 Apps on Your Phone
Americans spent almost 70 hours in smartphone apps, on average, in June (excluding the web browse...
Diaper Screening Process : Loved Ones and TV Ads Are Top Sources
The factors that influence diaper purchases are relatively straightforward—function, fit and bra...
American's Biggest Concerns with Electric Cars
Apple is full speed ahead on designing its own electric car, with a ship date of 2019. That gives...
(Infographic) The Habits of Home – Interacting With Your Energy
“The Habits of Home,” shares a few of the staggering statistics about just how much energy the...
Would Consumers Be Willing to Buy Cars from Tech Companies ?
According to survey results from Capgemini, compiled here by Statista, less than 30% of U.S. and...
(Infographic) Data Never Sleeps 3.0
How big is the Internet? How many online actions are taking place? How much digital content is be...
(PDF) Mckinsey - How Carmakers Can Compete for the Connected Consumer
Connectivity and automation are transforming the car industry. Our new report, based on an extens...
How Countries Spend Their Money
IT SEEMS a country's spending reflects its national stereotypes, according to household expenditu...
U.S. Consumers Now Spend More Time In Apps Than Watching TV
The Cable Industry Faces The Perfect Storm: Apps, App Stores and Apple.On the 3rd of September, 2...
(Infographic) How Your Age Affects What You Share on Social Media
What brands can learn from students to grandparents.Nearly everyone and their mother is on social...
