Connecting With Political Millennials Through Music
What’s the best way to connect with Millennials who are interested in politics? As the Democrati...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
51 % of US Internet Users Watch Netflix
A nice milestone for Netflix: Some 51% of American internet users say they used the site to watch...
(Infographic) Marketers Are Spending 500% More on Millennials Than...
To reach the 75 million U.S. millennials, advertisers need to recognize the different types. Ther...
(PDF) US Shoppers are Trimming Their Budgets for the Most-Requested...
Americans may be getting out the wrapping paper, scissors, and tape more this holiday season: US...
Gen Y Has Elevated The Importance Of Friendship
Gen Y’s highly social nature, digital connectivity, and nontraditional approach to adulthood has...
Which Working Benefits Do Millennials Value Most ?
What is your favourite workplace perk? Many people love working hard for a cash bonus while other...
(Infographic) Millennials' Surprising Game Plan for Black Friday Sh...
Ninety-three percent of millennials plan on shopping on Black Friday or Cyber Monday. With Thanks...
Risks to Banks From Rise of Digital Banking
Banking customers are increasingly using digital channels to meet their banking needs. Online and...
(Infographic) How Reviews and Recommendations Affect the Path to Pu...
Get the stats on how much consumers rely on their friends and family for advice about their purch...
What Americans Really Think About Virtual Reality
A NEW CONSUMER STUDY FINDS THAT MINORITIES ARE MORE INTERESTED IN VR, AND OCULUS IS NOT NO. 1.Min...
Green Generation : Millennials Say Sustainability Is a Shopping Pri...
Despite the fact that Millennials are coming of age in one of the most difficult economic climate...
US Mothers Depend on Smartphones Throughout Shopping Process
Smartphones have become an integral part of the shopping process for US mothers, who rely on the...
Apple Watch Customers Plan to Buy More Bands, Third-Party Interest...
The latest survey taken focuses primarily on Apple Watch bands by asking volunteer participants w...
Who is Buying Apple Products ? Old Men.
Men aged 65 and older spent more on Apple devices than any other demographic group in the United...
(Infographic) Consumers Know Exactly How They Want to Be Marketed To
A third of consumers prefer to receive emails from brands on their smartphones. A common refrain...
(PDF) Technology Device Ownership : 2015
68% of Americans have smartphones; 45% have tablet computers. Ownership of other digital devices...
Survey : One in Three People Would Pick a Phone Over a Car
Cars, it seems, are no longer the machines people covet the most.A recent survey of 1,199 people...
(Infographic) Why Millennials Are Losing Interest in Banks
Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and le...
HBR - Competing on Customer Journeys
The explosion of digital technologies over the past decade has created “empowered” consumers so...
(Video) Slightly Fewer Americans are Reading Print Books, New Surve...
The number of book readers has dipped a bit from the previous year and the number of e-book reade...
Why South Korea's Men are Buying Tons of Cosmetics
Men's grooming industry thrives in South Korea. Ladies, step aside. In South Korea, cosmetics com...
(Infographic) How Much is Your Coffee Addiction Costing You ?
Are you an avid coffee lover? You might love your daily cup of coffee, but you surely won’t like...
US v China : Who are the Consumers of the Future ?
China’s new consumer class is on the rise. With a larger working population than the US and Euro...
The Cities With The Highest & Lowest Taxi Fares
How much would it cost you to take a three-mile taxi ride? The answer to that question depends he...
Millennials Are Most Trusting When it Comes to Advertising
A recent Nielsen global survey found that trust levels in advertising have remained fairly consis...
How Socially Responsible Companies Are Turning a Profit
In a world of choice, the reasons we purchase one product over another can be driven by a multitu...
(Infographic) Brands Should Treat Consumers as Friends, Not Age Groups
There's not much difference in lifestyle preferences in consumers ages 13 to 50.A new report from...
The 2015 Nobel Peace Prize Winner
THE 2015 Nobel peace prize has been awarded in Oslo this morning to the Tunisian National Dialogu...
How Prevalent Is Smart Technology In U.S. Homes ?
A recent Nielsen survey revealed that 64 percent of Americans don't know much about smart home te...
Wearable Tech and the Psychology of Fashion
The Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion....
Action Exceeds Trust for Multiple Online Ad Formats
Across any type of format, trust is an important component of advertising message resonance. But...
You Really Only Use 3 Apps on Your Phone
Americans spent almost 70 hours in smartphone apps, on average, in June (excluding the web browse...
