(Infographic) When Brands Speak Out, Many Consumers Are Skeptical
Taking a stance on social issues can backfire—if brands don’t mean it.A new survey from Big Vil...
"Consumer" Trends 32/2077
TREND DATABASE (30,000+ Innovations)
Are You Planning to Buy Apple Vision Pro ?
Last Friday, we polled readers to ask how many planned to buy Vision Pro now that the product is...
(PDF) Mckinsey - Outlook for China Tourism 2023
With China’s travel restrictions lifted, demand is strong among Chinese tourists. Here’s where...
(PDF) Mckinsey - What Do Higher Education Students Want from Online...
McKinsey surveyed more than 7,000 students in 17 countries to find out which elements of online h...
Unscripted : Hollywood Strikes are Forcing Reality TV to the Fore
TV and Hollywood movie writers are into their 6th week of strikes, and actors could soon follow s...
In Which Industries Could AI Do Most of the Heavy Lifting ?
Ever since the meteoric rise of ChatGPT and other large language models, one of the most pressing...
Family Time is Far More Important Than Other Aspects of Life
Family time is far more important than other aspects of life for most Americans.Americans overwhe...
AI Technology in Music Production Report 2023
73% of producers believe AI music generators could replace them, according to new data. The BPB a...
(PDF) Pew - AI in Hiring and Evaluating Workers: What Americans Think
62% believe artificial intelligence will have a major impact on jobholders overall in the next 20...
(PDF) BCG - Steering Consumers to Greener Travel and Tourism Choices
Travel and tourism accounts for some 10% of global emissions, a greater share than many other cat...
Cars Still Dominate the American Commute
As part of National Bike Month, celebrated in the U.S. each May to promote cycling as a fun and h...
(PDF) Pew - How Americans View Their Jobs
Most are highly satisfied with their relationship with their co-workers and manager, but relative...
World's Top Art Museums Still Reeling From Pandemic Shock
With attendance figures climbing up to almost eight million, the Musée de Louvre in Paris was th...
The Glorious Return of a Humble Car Feature
Automakers are starting to admit that drivers hate touch screens. Buttons are back !You don’t se...
ChatGPT Is the Most Tried AI Tool and Users Stick to It
Ever since the release of ChatGPT in November 2022, AI tools have been all the rage. While there...
Gen Z Audiences Heavy Users of Mobile Devices While Watching TV
65% don’t have a pay TV subscription; eight of ten watch TV via streaming, according to Samba TV...
62% of Chinese Luxury Shoppers Are Buying At Home Vs. In European C...
The days of buying in bulk in Europe are over. Last month, more than half of luxury purchases by...
(PDF) Mckinsey - Europe’s Gen Z and The Future of Mobility
A recent McKinsey survey reveals that younger drivers in Europe have distinct mobility preference...
(PDF) Mckinsey - Gen Z Mental Health : The Impact of Tech and Socia...
A new McKinsey Health Institute survey finds that Gen Z’s social media engagement can feel negat...
(Infographic) The State of Influencer Marketing in 2023
Are you contemplating an influencer advertising marketing campaign for your corporation? Need to...
Consumers Value Data Transparency Over Liking A Product or Service
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they pl...
(PDF) WEF - Future of Jobs Report 2023
The Future of Jobs Report 2023 shows how to empower people in a world of economic uncertainty and...
(Infographic) Visualizing Global Attitudes Towards AI
Artificial intelligence (AI) is one of the fastest growing and most disruptive technologies in th...
(Paper) Office Overachievers Won't Be Happy About ChatGPT, Study Says
Customer support agents given access to a generative AI chatbot were 14% more productive, but tho...
(PDF) Mckinsey - The Return of the Chinese Consumer ?
Retail sales, dining out, tourism, and property purchases have seen a healthy recovery in the fir...
(PDF) Mckinsey - US Consumers Send Mixed Signals in An Uncertain Ec...
With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that...
7,800 IBM Jobs Could be Replaced by AI, Automation
IBM to Pause Hiring for Jobs That AI Could Do. CEO Krishna says IBM to pause hiring for replaceab...
(Infographic) Which Jobs Will Be Most Impacted by ChatGPT ?
On November 30, 2022, OpenAI heralded a new era of artificial intelligence (AI) by introducing Ch...
Why Young Shoppers are Cool with Counterfeits
On TikTok, guides to buying ‘dupes’ of pricey luxury items are gaining a following.In 2012, a c...
(PDF) BCG - The Next Frontier in Carbon Credits : Consumers
It’s no secret that climate change is a tremendous threat to the future of the planet. The world...
India, The Next Global Superpower ?
New data from the UN confirms what demographers have forecasted for years — that India is set to...
(PDF) Mckinsey - CX (Customer Experience) - Led Growth : A New Way...
A strategy focused on improving the experience of existing customers can deliver breakthrough gro...
