81% of Consumers Embraced Influencer Marketing in The Past Year
Influencer marketing continues to show signs of strength, with 81% of consumers reporting that so...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
(PDF) BCG - What Electric Vehicle Owners Really Want from Charging...
It seems like every conversation about electric vehicles starts with lots of enthusiasm for the p...
The World's Oldest Populations
As the UN commemorates World Day of Social Justice on February 20, we’re taking a look at one of...
(PDF) Mckinsey - Transforming Human Capital Into Competitive Advantage
A dual focus on developing people and managing them well gives a select group of companies a long...
How Nature Readers are Using ChatGPT
Eighty percent of respondents have used AI chatbots — and 57% say they use it for ‘creative fun...
(Infographic) Diverse Audiences Value Brands That Show Up Where The...
Marketers have a 'significant opportunity' to grow sales by demonstrating their support. Nearly 4...
(PDF) Mckinsey - Consumers Care About Sustainability—and Back It U...
A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be env...
Ranking America’s Best Places to Work in 2023
What better way to know more about a company’s work culture than to hear from those who’ve alre...
The Global Decline in Consumer Confidence
This graphic by Gilbert Fontana uses OECD data from 2019‒2022 to chart the rise and fall of cons...
(Infographic) Top 10 Most Littered Plastic Items in the U.S.
Hailed as a miracle material when it first appeared, plastic has taken us to the moon, revolution...
(PDF) What Americans Think About ChatGPT and AI-Generated Text
Are you familiar with ChatGPT? According to a recent poll by YouGov, a little less than half of A...
The World’s Next Megacities
By 2050, 70 percent of the world’s population will live in cities, up from 54 percent in 2020, a...
(PDF) Ipsos - Global Opinion And Expectations About Artificial Inte...
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI...
How Will AI Change Our Lives ?
The meteoric rise of ChatGPT has been a watershed moment for artificial intelligence as it enable...
Who's Vaulting Into The C-Suite? Trends Changed Fast in 2022
Does your company have a chief people officer? How about someone with a C-level title that overse...
(Infographic) Visualizing the Changing World Population, by Country
On average, there are 250 babies born every minute around the world. This adds up to over 130 mil...
(PDF) Capgemini - What Matters to Today's Consumer 2023
2023 consumer behavior tracker for the consumer products and retail industries.In last year’s fi...
The World’s Biggest Luxury Spenders Are Label-Loving Koreans
Total spending on personal luxury goods by South Koreans year-on-year grew around 24% to $16.8 bi...
Big Trech in in its Big Layoff Era, Though Apple's Holding Strong
The tech world was rocked by another round of layoff announcements last week after Microsoft and...
What Tech Job Cuts Say About Silicon Valley—and the Rest of the Ec...
Dozens of companies are shedding significant portions of their workforce after years of growth.Af...
China's Population Dropped for The First Time in Decades
China has recorded its first population decline in decades in what some experts have called a "se...
(Infographic) Prediction Consensus : What the Experts See Coming in...
In this, our fourth year of Prediction Consensus (now part of our more comprehensive 2023 Global...
(PDF) Mckinsey - What US Tech Talent Expects from Remote Work
For today’s tech talent, there’s no one-size-fits-all work environment.The remote work trend ha...
(Infographic) What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more. As with ma...
Will 2023 Bring China's Tourism Recovery ?
Chinese tourist won't have to quarantine anymore upon returning to their home country starting Ja...
(PDF) BCG - Customers’ Willingness to Pay Can Turn the Tide Toward...
BCG surveyed 125 companies that ship cargo to gauge their willingness to pay a premium for carbon...
(Infographic) The World’s Wealthiest Cities, by Number of Milliona...
How many millionaires, centimillionaires, and billionaires live in the world’s wealthiest cities...
Online Hotel Reviews are More Important to Consumers Than Star Clas...
In today’s world, consumers rely heavily on online information when making purchasing decisions,...
America's Top New Year's Resolutions for 2023
The plan to live a healthier life is once again top of mind for Americans making resolutions for...
China Exits ‘Dynamic Zero’ But Many Consumers Remain Indoors
China has ended almost all COVID-19 control measures, but a jump in caseload and the widespread c...
(PDF) Mckinsey - Digital Consumers in the Middle East : Rising Adop...
The region’s consumers have embraced digital channels, and their spending is set to grow. New re...
(PDF) Capgemini - How Immersive Experiences and The Metaverse Benef...
Organizations are putting improvement of their customer experiences at the top of their agendas....
