Shoppers Start Their Product Search on Amazon
When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close t...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
Mapping the Migration of the World’s Millionaires
Throughout 2022, a projected 88,000 millionaires will move to a new country, according to the lat...
Consumers Curb Media Subscriptions as Cost of Living Jumps
The trend: Consumers worldwide are rethinking their subscriptions for streaming and other service...
How Beer Drinking Habits Have Changed Since Covid
More people are opting to drink beer at home than they did before the pandemic, according to Stat...
(PDF) BCG - Winning The Consumer with Sustainability
Short-Term Imperative, Long-Term Opportunity.As concern about the climate emergency grows, brands...
How People Expect The Metaverse to Improve Daily Life
While the metaverse is still taking shape, consumers are already interested in using it to en...
(PDF) Mckinsey - US Summer Travel Trends 2022
McKinsey’s recent US travel survey shows that leisure travel is booming, and this summer many pe...
TikTok to Overtake Facebook in Influencer Marketing Spend This Year...
Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s stil...
(PDF) Capgemini - How Sustainability is Fundamentally Changing Cons...
For CPR organizations, green is the new black.As the hands of the Doomsday Clock inch towards mid...
The Countries With the Best Digital Quality of Life
According to VPN provider Surfshark, Denmark has the best digital quality of life in the world. T...
(Infographic) How Americans Are Dining Out Now
We don't need a special occasion, and planning ahead pays off. The most likely reason for dining...
(PDF) BCG - Shifting Skills, Moving Targets, and Remaking the Workf...
Our analysis of more than 15 million job postings reveals the future of work.Discussions about th...
(Infographic) How to Win Gen Z and Millennial Shoppers' Loyalty
Values and sustainability are major factors when it comes to brand loyalty. Amid decades-high inf...
Bain - Young Gamers and the Metaverse: How the Rules of Success Are...
Younger gamers spend more time and money on games than older players do, and that has implication...
(PDF) Mckinsey - The Great Attrition is Making Hiring Harder
People keep quitting at record levels, yet companies are still trying to attract and retain them...
Customer Experience Beats Corporate Values as a Purchase Driver
Nearly all consumers worldwide consider how well a company treats its customers before buying fro...
Netflix Loses Ground in Popularity Race
Up until recently, Netflix was synonymous with video streaming around the world. Even though it s...
The Lipstick Index Is Out. Meet The Nail Effect
The “Nail Effect” is China's new “Lipstick Index." With younger generations pursuing bolder, p...
American Attitudes Shift to Owning Digital Assets, Not Just Streami...
On a day when Netflix said it would launch an ad-supported service with Microsoft, it would appea...
Americans Are Spending Less on Their Credit Cards, Lenders Say
Americans dialed back spending on their credit cards in June, pointing to another weak month of U...
(Infographic) How Inflation Is Changing Americans' Spending
With inflation at 8.6%, consumers are feeling the pain from the pump to the grocery aisles. Just...
Most Consumers Want Brands to Personalize Their Communications
Seventy-three percent of respondents expect companies to understand their unique needs and expect...
(PDF) Mckinsey - Catering to Asian Consumers
The latest Consumer Pulse Survey reveals an optimism unmoved by current economic and geopolitical...
(PDF) Youtube Culture & Trend Report 2022
Pop Culture Just Got Even More Personal.YouTube has published a new ‘Culture and Trends’ report...
Inflation Pushes People Back to The Pandemic Playbook
Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending les...
Video Drives Surge in Mobile Data Traffic
With super-fast wireless connections, all-screen smartphones and apps like TikTok, YouTube and of...
(PDF) Capgemini : The Future of Experiences is Immersive
Immersive experiences : A new era of customer behavior is presenting itself.The right experiences...
Chinese Consumers Re-Evaluate Their Spending : ‘Right Now We Don’...
Weeks after the easing of restrictions in Shanghai, consumers and business owners are navigating...
Money, Not Covid, Is the Biggest Travel Hurdle This Summer
After two years of Covid-related restrictions and inhibitions, travelers are ready to hit the bea...
Inflation Is Americans' Top Concern
As inflation creeped up to the highest level in more than 40 years in recent months, the issue of...
The Cost of Buying Green
As concerns around personal finances rise globally, more shoppers face choices between what’s su...
(Infographic) Every Company Is Now in the Empathy Business
People are bringing their bad mental health to work, and employers must be part of fixing it. Mor...
