(Infographic) How Gen Z Relates to Brands
Gen Z is coming to the workforce and are changing the game in terms of what they are interested i...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
Global Luxury Sales Expected to Recover as Shanghai Ends Lockdown
Shanghai, the Chinese commercial hub with 26 million residents, ended its two-month citywide pand...
(Infographic) If Your Pride Marketing Plan Is a Rainbow Flag, Think...
Consumers are done with performative allyship and are demanding brands take action. Just 14% of G...
(Infographic) Meet Asia-Pacific’s Sustainable Consumers
Our breakthrough survey of 16,000 consumers across 11 countries in Asia-Pacific uncovered surpris...
(PDF) Mckinsey - Tech Talent Tectonics : 10 New Realities for Devel...
Large incumbents can compete successfully for tech talent—but only if they’re ready to complete...
(PDF) Deloitte - 2022 Summer Travel Survey
Against the backdrop of a persisting pandemic, the Deloitte 2022 summer leisure travel survey exp...
Spotify Beats Netflix in Ranking of 'Must Have' Services in the Ame...
Music streaming service listed as essential by 75% of respondents in latest Hub survey, vs. just...
Air Travel Forecast : When Will Airlines Recover from Covid-19 ?
The Russia-Ukraine war and ongoing Covid-19 lockdowns in China continue to stymie global air traf...
The Luxury Retail Market Shows No Signs of Fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price incre...
The Cost of Groceries in America Rockets
Food-price inflation is nearly three times higher than pre-pandemic forecasts.On may 11th the us...
Influencers Help Brands Build More Personal Consumer Connections
In a world where marketers are tasked with engaging consumers across a growing abundance of chann...
(Infographic) The Pandemic Created a New Category of Consumer
What marketers need to know about this cohort, who make up 22% of Americans. Those still in the w...
(PDF) BCG - Turning a Tech Hub into a Talent Magnet
Dynamic, innovation-led economies require lots of digital technology experts. Here are measures p...
Gen Z Investors Seek Short-term Gain Amid Financial Turbulence
Across generations, retirement is the No. 1 investing goal in the US. That said, Gen Z is far mor...
(PDF) Mckinsey - How US Consumers are Feeling, Shopping, and Spending
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced...
(Infographic) Our Food Choices Have Changed 2 Years Into the Pandemic
Many people surveyed said they are trying to reduce the amount of sugar and salt in their diets.T...
(PDF) Capgemini - How Consumer Products and Retailers Can Accelerat...
Why aren’t more consumer products & retail organizations tapping into the data goldmine? Dat...
(PDF) The Emerging Degree Reset
How the Shift to Skills-Based Hiring Holds the Keys to Growing the U.S. Workforce at a Time of Ta...
(Infographic) 2022 Xiaohongshu Beauty Trends Report
With a large userbase that is highly interested in beauty and makeup, beauty has consistently bee...
E-Books Still No Match for Printed Books
As the world commemorates World Book Day on April 23 to celebrate the enjoyment of books, readers...
(Infographic) Buy Now Pay Later 2022 Survey
Buy now, pay later has been a method of financing that’s been in even greater demand since the p...
Mckinsey - Use Star Ratings to Inform Durable Goods Redesigns and S...
Star ratings have outsize influence on consumers shopping for appliances and other durables. Comp...
Are You an Early Riser or a Night Owl
Are you most productive first thing in the morning, coffee in hand, or late in the evening with t...
(Infographic) In-Person Events Are Back—But Not for Everyone
Virtual and IRL gatherings could both see growth in 2022. Nearly one-third of people always or al...
Cognitive Biases : 3 Common Types Illustrated
In a world of information overload, we can fall victim to all sorts of cognitive biases. Since th...
(PDF) Deloitte - 2022 Digital Media Trends : Toward The Metaverse
This year’s Digital media trends survey revealed that media companies in the United States are n...
Streaming Drives Global Music Industry Resurgence
2021 was another good year for the music industry. According to IFPI’s latest Global Music Repor...
(PDF) Mckinsey - How COVID-19 Caused a Global Learning Crisis
The pandemic has taken a substantial toll on students’ academic progress as well as on their men...
(PDF) Bain - The Working Future: More Human, Not Less
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform man...
Piper Sandler - Taking Stock With Teens : Spring 2022 Survey
Piper Sandler completes 43rd semi-annual Generation Z survey of 7,100 U.S. teens Over 21 years of...
(PDF) Microsoft - Great Expectations: Making Hybrid Work Work
From when to go to the office to why work in the first place, employees have a new “worth it” e...
(Infographic) How Willing Are People to Use QR Codes ?
According to a survey by Engine Insights, 76% of consumers have scanned a QR code before. Nearly...
