Who’s Eating Meatless Fast-Food Burgers ? Not Vegans
Most coverage of the rollout of meatless fast-food burgers like Burger King’s Impossible Whopper...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
(Infographic) Most Consumers Only Consider 2 to 4 Brands When Makin...
Here's how they decide what to buy. Price, quality and brands doing what they say they'll do are...
Netflix's Subscriber Growth Falls Off a Cliff
Netflix’s subscriber growth in the second quarter of 2019 fell way short of expectations as the...
Trends That May End With The Baby Boomers
My example wasn’t exactly ground-breaking but here are some other things that will likely go awa...
Eco-Tourism is Not Just for Greenies
Eco-tourism is for travellers who are wanting to actively minimise their environmental and social...
Smart Speaker Shopping Gains Popularity
Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our...
(Infographic) Why Brands Need to Ramp Up Their Shopping-Tech Offerings
Over half of consumers believe purchasing via voice will be widely offered within the next year....
Disloyalty is the New Black
LOOKING TO LAND IN CONSUMER BASKETS? DON’T BANK ON YOUR BRAND POWER.If you’re one of those mark...
Generation Z Does Not Plan to Buy Cryptocurrency
Business Insider surveyed 1,884 people ages 13 to 21. Of those, more than 52% said they were not...
(PDF) Pew - Mobile Technology and Home Broadband 2019
37% of Americans now go online mostly using a smartphone, and these devices are increasingly cite...
(PDF) Deloitte - The Consumer is Changing, But Perhaps Not How You...
A swirl of economic and marketplace dynamics is influencing consumer behavior. Contrary to conven...
(Infographic) How Consumers Want Brands to Communicate With Them
The fine line between catering to their preferences and freaking them out.In this data-heavy age,...
(PDF) Deloitte - Digital Media Trends : Video Gaming Goes Mainstream
As content creators increasingly adopt direct-to-consumer models, video gaming has become a legit...
(PDF) Deloitte - 2019 Global Automotive Consumer Study
For the past 10 years, Deloitte has surveyed consumers around the world to identify trends in the...
How Children Interact With Smart Speakers
One of the reasons for the popularity of smart speakers is how easy they are to use. So easy in f...
(Infographic) How the Modern Consumer is Different
There is a prevailing wisdom that says the stereotypical American consumer can be defined by cert...
iTunes No Longer First Choice for U.S. Consumers
As the following chart, based on results from Statista’s Global Consumer Survey, shows, other se...
(Infographic) Over Half of Consumers Start Their Online Shopping on...
Compared to 21.8% on Google and 17.2% on a brand's website. However, that doesn’t mean shopping...
92% of Car Buyers Research Online Before They Buy
They research Video. Video lets them get behind the wheel — virtually.Test drive videos may repl...
(PDF) The Deloitte Global Millennial Survey 2019
Deloitte research reveals a “generation disrupted.” Growing up in a world of accelerated transf...
(Infographic) Friends Influence Purchasing Decisions for 81% of Can...
Eighty percent of people do internet research before purchasing a product. Followed by family (73...
(PDF) Pew - Men Appear Twice as Often as Women in News Photos on Fa...
Photos that exclusively show men make up the majority of photos that show people; representationa...
Gen Z's 25 Most Loved Brands
Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect.Gen Zers are e...
Targeted Ads : Interesting or Intrusive ?
The ability to target advertising based on demographic traits, past purchases or personal interes...
(Infographic) What People Want From Direct-to-Consumer Brands
The most compelling reason for trying out a new DTC brand is a free trial period (27.4%).From All...
(Infographic) Sustainability Continues to Drive Sales Across the CP...
he ways in which companies are delivering on their brand promises to consumers is steadily wideni...
(Infographic) The Difference Between How Younger and Older Gen Xers...
They also have differing streaming habits. Lumping an entire generation together may not be the w...
These are The Highest Paying Entry-Level Jobs
As new job seekers kick-start their careers, they’ll be looking to apply to internships and entr...
(Infographic) Consumers Prefer High-Quality Imagery to Cutting-Edge...
58.7% say visuals are most impactful kind of brand engagement. Just 16.7% preferred interactive t...
(Infographic) Nearly Half of Americans Make Purchases Based on Infl...
Influencers are still going strong, but as the novelty fades, should brands keep including them i...
(PDF) BCG - Decoding Global Talent
This report is the latest in the Decoding Global Talent series about workforce changes and skills...
China's Mobile Payment Adoption Beats All Others
More than half a billion people in China will be paying with their phones in brick-and-mortar sho...
