Which Consumer Attitudes Will Shape the Streaming Wars ?
A new age of media is upon us. As a number of powerful media companies enter the streaming video...
"Consumer" Trends 32/2077
TREND DATABASE (30,000+ Innovations)
66% of Americans Admit to Sleeping with their Phone at Night
People check their smartphones up to 160x a day (or every 9 minutes), according to a new study th...
(PDF) Mckinsey - Beyond Hiring: How Companies are Reskilling to Add...
As potential skill shortages loom, a new survey finds that many companies are using multiple tact...
Software Engineering Salaries Jump, Demand for AR/VR Expertise Skyr...
Meanwhile, Blockchain’s star is fading, Hired report shows.It’s a good time to be an engineer s...
Which Country Spends The Most on Its Pets ?
Owners’ willingness to splurge is a treat for a booming industry.AMERICANS ADORE their pets. Rou...
(Infographic) It’s Not Just About Material Gifts on Valentine’s D...
People are picking up their phones for a pick-me-up shopping experience. And some people are doin...
Purchases Via Smart Speakers Are Not Taking Off
While some US consumers are warming to the idea of making voice-based purchases via smart speaker...
D2C Shopping Gains a Significant, Dedicated Audience
The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformati...
(Infographic) The Rise of STEM in Schools
STEM-focused curricula was developed in 2001 by Judith Ramaley. Since, the American job market ha...
Interest in Veganism is Surging
Concerns about health and climate, rather than animal welfare, appear to be behind the trend.FOR...
(PDF) IBM - Meet The 2020 Consumers Driving Change
Today’s consumers are motivated by a search for value that goes beyond price comparisons.Through...
Tesla Model 3 Survey - Tesla’s Hell Moves From the Production Line...
We asked 5,000 owners about life with the Model 3. We found struggles with service, praise for Su...
(PDF) Mckinsey - US Consumers in 2019 are Ready to Spend - But Wisely
New research from our US Sentiment Survey shows that consumer confidence is near an all-time high...
In Silicon Valley, Some Men Say Cosmetic Procedures are Essential t...
Women have long felt the pressure of looking the part. Now men are feeling it, too.Lounging at an...
(PDF) Mckinsey - Building The Tech Talent Pipeline
By taking a data-driven approach, regions can pinpoint the strengths and gaps in their pool of te...
About One-in-Five Americans Use a Smart Watch or Fitness Tracker
As 2020 begins – and health-related New Year’s resolutions take effect – roughly one-in-five U...
How Are Consumers Spending Some of Their Time? Reading Reviews. Lot...
Reviews play a central role in the path to purchase, and many consumers don’t just skim them bef...
For Meal Subscription Service Freshly, Evolving Lifestyles and a Fl...
Consumers are constantly in search of convenience, particularly when it saves them time. In the p...
(Infographic) Consumers Are Turning to Telehealth and Innovative Mo...
Reaching an engaged audience by advertising on a variety of digital platforms. Users of online ph...
(PDF) BCG - Transform Customer Journeys at Scale—and Transform You...
Digital natives were the first to grasp an important truth—that their future growth and success...
(PDF) Mckinsey - China Consumer Report 2020
Five trends emerged in the latest research from our Chinese Consumer Survey, offering insight int...
(Infographic) Consumer Habits of Music Listening
This infographic from Synaptic Sound outlines some compelling data surrounding the music industry...
(PDF) BCG - Decoding Global Trends in Upskilling and Reskilling
This report is the latest in the Decoding Global Talent series about workforce changes and skills...
From Ideal to Real : Bridging the Gap to Better Eating in America
Americans want to eat healthfully. And it’s this intention to eat better that should serve as a...
10 Facts about Americans and YouTube
YouTube is one of the most popular online platforms in the United States. The video-sharing site...
Augmented Retail : The New Consumer Reality
Consumers today are increasingly craving immersive, real-life experiences. But they want these ex...
(Infographic) What Influences Women to Consider New Products
Nielsen found they're looking for proven value.According to Nielsen, women consume dozens of hour...
Visualizing How Much Americans Spend on Holidays
Winter is the season for sleigh rides, chestnuts roasting on an open fire--and lots of holiday sh...
(Infographic) 22% of Americans Will Be Heavy Buyers of DTC Brands
The number of Americans buying direct-to-consumer will grow nearly 20% in next 5 years. Both DTC...
New Liquor Trends Target Kiwis with a Conscience
Around the world, there are five key ways that consumers are influencing the fast moving consumer...
Audience Comparison : Social Media vs Linear TV for Integrated Adve...
Having additional platforms at your disposal is valuable when offering your audience up to advert...
Consumer Spending on Wearables to Double by 2021
In the wake of the smartphone and tablet boom, many experts predicted wearable devices to be the...
