Most Millennials Have Less Than $1,000 in Savings
A recent survey of millennials by HowMuch.net found that 51.8% of those aged 18-34 have less than...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
(PDF) BCG - Health Care Consumerism Is Real—and Providers Need to...
Today’s health care consumers have more money at stake, more choices to make, and more informati...
(Infographic) The Psychology of Successfully Marketing to Millennials
Want to know more about Millennials and how to market to them? Here's a look at vital stats about...
(PDF) Why Americans Are Wary of Using Technology to ‘Enhance’ Humans
Emerging technologies that draw from biomedical technology, nanotechnology, information technolog...
Satisfying Consumers' Individualized Preferences Throughout the Store
In the U.S., we know what we like, and usually we’re willing to pay for it. This drive to person...
(Infographic) How Digital Switchers Are Disrupting US Auto Insurers
A growing wave of digitally adept US auto insurance consumers, already 20% of the $180 billion ma...
Finding (and Acting on) the White Spaces in Mobile Gaming
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. N...
(Infographic) Consumers Don't Mind Hearing From Brands on Messaging...
With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the pr...
Breakfast Is The Most Important Meal of the Day, But The Way We Eat...
Learning to pour yourself a bowl of cereal is a time honored part of growing up. It’s the first...
Only 10% of iPhone Owners Say They’re Very Likely to Upgrade If Ap...
Every other year, for nearly a decade now, Apple has released a redesigned, updated version of it...
(PDF) People Are Now Eating More Farmed Fish Than Wild-Caught Fish
We’re eating more fish than ever these days. At around 20 kilograms (44 pounds), per capita, glo...
(Infographic) Cell Phone Addiction in America
Cellphone addiction is a very big concern in America. With easy accessibility not only adults but...
Pokémon Go Tops Twitter’s Daily Users, Sees More Engagement Than...
Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is...
(PDF) The Modern News Consumer
News attitudes and practices in the digital era.Wave after wave of digital innovation has introdu...
10 Things Millennials Won’t Spend Money On
By 2017, millennials will have more buying power than any other generation. But so far, they're n...
(PDF) Mobile Touches : Dscout’s Study on Humans and Their Tech
Mobile touches : a study on humans and their tech. [click to enlarge]We all know life hasn’t bee...
What Consumers Most Want from Health Insurers’ Technology
People don’t crave the latest fitness wearable. Their overwhelming preference is for simple appl...
Is Sushi ‘Healthy’? What About Granola? Where Americans and Nutri...
We surveyed Americans and a panel of nutrition experts about which foods they thought were good o...
These Devices Rule the American Home
According to comScore data, an average household in the United States has 10 active connected dev...
(PDF) Accenture : Pissed-off Consumers Can Cost Indian Companies Ov...
Indian customers are among the most unforgiving in the world, and they’re costing some companies...
Sharing and On-Demand Services Attract a Small But Active Group of...
From ride-hailing apps to shopping services, the sharing and on-demand economy has grown in the U...
Digital Audiences Bloom in Warmer Months for Seasonal Travel Catego...
Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal t...
(PDF) Doctors Are Telling Their Patients to Get Fitness Trackers, a...
It seems patients aren’t quite getting the message when their doctors recommend incorporating we...
What Millennials’ YouTube Usage Tells Us about the Future of Video...
comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2...
(PDF) BCG - African Consumer Sentiment 2016 : The Promise of New Ma...
Given the negative headlines that dominated news coverage about Africa in 2015, the casual observ...
No One Cooks Anymore
It’s one of the more remarkable switcheroos in US economic statistics in recent years.For the la...
U.S. Consumers Are Spicing Up Their Lives with A Fragrant Kick
Sugar and spice and everything nice is okay when you’re young, but why should kids have all the...
More Older Americans are Working, and Working More, Than They Used to
More older Americans – those ages 65 and older – are working than at any time since the turn of...
The Generational Divide in News Consumption
Some people like to stay on top of the news cycle throughout the day by checking Twitter, Faceboo...
(PDF) The Dark Side of Mobile Sharing
On the web you can share content via social media (Facebook, Twitter, et al.) or you can share th...
Android Pay Most Used Payment App, Security Fears Holding Adoption...
Survey found that P2P payments were growing faster than in-store mobile payments, driven by Mille...
(Infographic) Foot Acupressure Points for Foot Massage
This creative infographic provides a beautiful representation of the acupressure points on the hu...
